Have you ever been to an event where attractive women are catching your attention to promote products? They’re usually spotted at events or in stores and they are called “promotional models”or “promo models”. Sometimes they’re called “brand ambassadors”. Most of them have probably asked you if you would “like a free sample” so you can try whatever they are promoting. If you like working freelance type jobs, and having the freedom to choose which jobs you like and making your own schedule, you might want to pay attention.
I started working promo modeling gigs this year, and I can tell you this much: IT’S SO WORTH IT! All you need is one gig to get you started, then before you know it, you’re building your resume and becoming an independent contractor for a few or several marketing companies! There are many companies offering paid gigs for all sorts of products, locations, and hours. It’s up to you to decide what you like, and what you want to do!
Here’s an example of one of my most recent gigs. For this specific event my job was to promote Not Your Father’s specialty beers. This was a beer sampling event. I was sent a temp plan the week before so I had a guide telling me who to check-in with, what I would be promoting, instructions on setting up and general rules for beer sampling. I was provided with a kit that contained everything I needed to set up, like an ice bucket, napkins, sampling cups, etc. Let’s just say if I needed it, it was provided. The only rule for attire was to wear all black. Easy enough!
All I had to do was arrive a half hour before the sampling was to begin, take a photo of the building and send it to my check-in coordinator, (so they know you have arrived on time to the correct location) set up my table, have the manager take a photo of me with my table to send to my coordinator & post to social media. Then my sampling gig began!
During your event your goal is to interact with as many consumers as possible. You want them to try the product so they like it and want to take it home. In this specific case, the Not Your Father’s pretty much sells itself because everyone has either already heard of it and loves it, or if they haven’t heard of it by now, they’re pleasantly surprised by it. One of my responsibilities was to take a minimum of five photos of consumers sampling or purchasing the beer, which is pretty easy. Collecting five photos over a 2 hour period is very reasonable. You can be as creative with photos as you want! Asking everyone for ID is mandatory, since you are promoting alcohol.
After you work an event, you are responsible for submitting a “recap” which is basically just a form that you fill out estimating how many consumers you spoke with, how many sampled, how many bought, and other statistics about that location. You are also responsible for submitting the photos you took and any receipts for any supplies or product you may have needed to purchase within twenty-four hours of working your gig.
When it came to searching out companies to work with, I used Google and Craig’s List. The couple that I found on Craig’s List provided their license number and website, so I could do my research and make sure they were legit. They asked for a resume, and some recent photos of me. I didn’t really have a promo modeling resume at first, but I did have experience hosting events and interacting with people from my blog events and working retail sales jobs.
I know you’re probably curious at this point as to how much promo models make. I’m currently with four companies and from my personal experience so far I can tell you it’s well paying. In some cases the models are also reimbursed for mileage.
The opportunities offered for promo models are endless! You can promote anything from alcohol to perfumes to beauty products, even food. You can get booked to do things like register clients at car dealership events, hand out flyers and other goodies at larger events, demonstrate different gadgets, even be booked to take photos with winners of car races. Some events run all day, while some are as short as just a couple hours.
The beauty of this business is the freedom, at least for me. It can also open doors to more opportunities down the road in the modeling field. I’m excited to see where this leads me to next. If you’re interested in making some extra cash, or you want to do something out of the ordinary definitely look into the promo modeling world! You never know what could come of it ;)
Thanks so much for reading !